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Audi positions itself as the most sporting premium segment manufacturer and possesses the perfect base for this: motorsport. Sporting image, ground breaking technology and emotional design are the main components for the success of the Audi brand. The genes for this originate from more than 25 years of succesful motorsport.
From motorsport to production
Audi’s commitment to motorsport is much more than simple marketing: The success of AUDI AG in motorsport was repeatedly connected with ground breaking developments which later went on to establish themselves in production. The best examples of this are quattro drive, which revolutionised the rallying scene at the start of the 1980s, and TFSI-Technology which first saw action at the 24 Hours of Le Mans in 2001 and which took five consecutive wins at the classic French endurance race. Meanwhile, the combination of turbo-charging and direct-injection (TFSI) can also be found equipping Audi’s sporting production models just as quattro drive.
Historical victories at Le Mans
Audi wrote a further important chapter in motorsport history in 2006 with the first victory of a diesel powered vehicle at the 24 Hours of Le Mans. The success of the revolutionary Audi R10 TDI, which went unbeaten in eight races during its debut season and has won the 2007 24 hours of Le Mans, scooped the headlines worldwide. The R10 TDI continued an impressive winning streak: Every project tackled by Audi Sport to date has been crowned with wins or championship titles.Historical victories at Le Mans.